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Foundation is an AI visibility marketing agency that drives pipeline growth for mid-market and enterprise B2B tech and SaaS companies. We help our clients generate pipeline through content engineered to distribute across LLMs, search, social, communities like Reddit, and every channel their buyers actually use.
Working at Foundation Marketing, an AI visibility and B2B marketing agency, offers the opportunity to pioneer Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) ahead of the broader industry
Individuals interested in the Job at Foundation should review the details, requirements, and application process provided below.
B2B Strategy Manager (AEO / GEO)
Specifications:
- Full Time | Remote
- Eligibility: All Countries
- Location: Canada | Abroad. See other Remote Jobs
- Salary Range: $80,000 CAD – $110,000 CAD / year
- Category: Tech
- Job Alerts: To receive Job Alerts on WhatsApp, Click HERE
Description:
The B2B Strategy Manager (AEO / GEO) is the senior operational layer of Foundation’s strategy practice. This role exists to own client relationships at the oversight level, develop the strategists beneath them, and free VP-level leadership to operate on business growth, team architecture, and company direction. The B2B Strategy Manager (AEO / GEO) is accountable for strategic quality across a $2M+ book of business, acts as the primary escalation point for their assigned accounts, and takes full ownership of the people leadership gap that currently sits between individual strategists and VP-level oversight. They are expected to hold positions, defend recommendations under pressure, and grow the capabilities of their team without waiting to be asked.
Key Responsibilities
Own the Client Oversight Relationship
- Serve as the senior point of contact for each account in your book, building and maintaining relationships with budget decision-makers and senior client stakeholders.
- Act as the primary escalation owner when strategic direction is challenged, client expectations are at risk, or a situation requires a more senior voice.
- Host strategy presentations, sell the direction, and hold your ground under pushback. Clients should feel they have a senior strategic partner, not just access to a team.
- Maintain a clear, current view of account health across your entire book, surfacing risks to the VP of Strategy before they become problems.
Drive Strategic Quality Across Your Book
- Oversee GEO and content strategy execution across every account you own, ensuring work is aligned with the defined strategic direction and meeting client-specific KPIs.
- Provide meaningful oversight review on strategic deliverables including content plans, QBRs, and monthly reporting, identifying drift, outdated assumptions, or missed opportunities.
- Bring a GEO-first lens to every account. You should be fluent in generative and answer engine optimization, and it should show in how you review and elevate the work.
- Partner with Account Management on each shared client to ensure contracts, upselling, and cross-team coordination are handled cleanly and strategically.
Lead and Develop the Team
- Manage 3-5 strategists with real accountability for their development, not just their output. Build meaningful PDPs, run structured 1:1s, and move people along the specialist-to-strategist path.
- Coach strategists on call confidence, client communication, and the ability to own and defend strategic positions. The most common development gap on this team is deference; your job is to close it.
- Score and review strategist client calls using the Foundation performance rubric, delivering specific, actionable feedback that names patterns and sets expectations.
- Develop team GEO capability. Ensure the strategists you lead can articulate and execute generative engine optimization with confidence, not just describe it.
- Flag performance concerns to the VP of Strategy early, with supporting evidence, rather than waiting for a formal review cycle.
Support Revenue Growth and Account Expansion
- Identify upsell and expansion opportunities within your book and route them to Account Management with a clear strategic rationale.
- Participate in strategic sales conversations for new accounts where your subject matter expertise adds credibility and conversion value.
- Contribute to Foundation’s GEO positioning by staying current on platform shifts, citation behavior, and AI-search trends, and by surfacing what matters to the wider team.
Qualifications and Requirements:
You Might Be a Fit If You…
- Have moved past legacy SEO and actively build content and GEO strategies for generative and answer engine visibility, not as an add-on but as a core discipline.
- Are fluent in B2B and SaaS/tech client relationships, where the funnel, the stakeholder dynamic, and the sales motion are fundamentally different from B2C.
- Can hold a position under pressure. You present, defend, and close on strategy recommendations in front of senior client stakeholders without defaulting to hedging or deferral.
- Want to build people, not just manage them. You have real examples of growing a direct report’s capability, not just a willingness to try it.
- Are ready to lead a team before you feel completely ready. You default to ownership, not escalation.
Required Experience
- 5+ years in digital strategy, content strategy, or multi-channel marketing strategy, with at least 2 years in a senior or oversight capacity.
- Demonstrated experience managing or meaningfully developing at least one direct report.
- Proven GEO fluency: you have built and delivered content strategies designed for AI-driven answer engines and can speak to it with authority.
- Strong B2B or SaaS/tech client portfolio, with experience presenting and defending strategy at the VP or Director level.
- Strong analytical capabilities across digital platforms such as Google Analytics, Search Console, Ahrefs, and HubSpot.
- Exceptional ability to communicate complex strategic direction with precision and confidence, in writing and in real-time client conversation.
Metrics / KPIs
- Account Health and Retention: Zero unmanaged escalations. Post-Strategy NPS of 8 or above (internal and external). Retention rate across your oversight book remains positive.
- Strategic Quality Target: Strategic deliverables across your book are delivered on time, clearly structured, and to spec. Oversight review catches drift before client delivery, not after.
- Team Performance Development: Each direct report has an active PDP reviewed monthly. At least one strategist advances measurably on a named development gap per quarter, as evidenced by rubric scores and call review data.
- GEO Execution Quality: GEO strategies recommended across your book reflect current platform behavior and best practice. Accounts influenced by GEO-informed strategic pivots show measurable improvement in AI citation visibility within 90-180 days.
- Revenue Contribution: Commission tied directly to expansion within your oversight book. Upsell opportunities are identified proactively and routed to Account Management with clear strategic rationale, not flagged after the fact.
Compensation
- Base pay range: $80,000 CAD – $110,000 CAD / year (depending on experience)
- OTE: $105,000 CAD – $145,000+ CAD / year
- How We Set Comp: Final compensation is determined by experience, role level, and location. We use a role × level × location framework. We pay intentionally, hire globally, and reward impact.
Location, Timezone & Work Setup
- Work Setup: Fully remote
- Required: 4–5 hours daily overlap with EST
Benefits:
Tech Budget
100% Remote
All National Holidays
Paid Time Off
Wellness & Fitness Coverage
Education Reimbursement
Competitive Medical & Dental Benefits
Marketing Strategist ( GEO / AEO)
Specifications:
- Full Time | Remote
- Eligibility: All Countries
- Location: Canada | Abroad. See other Remote Jobs
- Salary Range: $70k–95k CAD
- Category: Tech
- Job Alerts: To receive Job Alerts on WhatsApp, Click HERE
Description:
The mission of the Marketing Strategist ( GEO / AEO) is to design and lead AI Visibility strategies that drive measurable business growth through the investment into GEO channels such as on-site content, Reddit, YouTube, Linkedin, Earned Media & Technical SEO. This role combines deep analytical thinking with the ability to communicate complex ideas clearly — partnering across teams and clients to turn performance data into actionable strategy.
Key Responsibilities
- Develop and execute comprehensive, data-driven GEO strategies aligned with client objectives and performance goals.
- Analyze LLM analytics, audience insights, funnel data, and industry trends to uncover strategic opportunities for GEO growth.
- Lead collaborative planning sessions with SEO, Creative, and Operational teams to ensure content programs operate as cohesive systems.
- Conduct recurring GEO audits, identifying growth gaps and recommending improvements.
- Build scalable frameworks and documentation to standardize strategy execution across accounts.
- Present strategic findings, performance outcomes, and recommendations to clients and internal stakeholders with clarity and authority.
- Mentor junior strategists by modeling analytical depth, structured thinking, and professional communication.
- Maintain alignment between content initiatives and larger digital marketing and business KPIs.
You Might Be a Fit If You
- Are energized by solving complex problems through data and clear frameworks.
- Value both autonomy and structured collaboration. You’re comfortable leading your own work while integrating effectively within cross-functional teams.
- Enjoy communicating insights backed by evidence and logic, helping others understand the “why” behind each strategy.
- Thrive in environments that balance creative thinking with analytical precision.
- Prefer clarity, process, and repeatable systems over guesswork or improvisation.
- Take pride in refining strategies through iteration and measurement.
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Qualifications and Requirements:
- 5+ years in digital or content strategy, editorial planning, SEO, or Reddit
- Proven success developing digital marketing programs that achieve measurable business outcomes.
- Advanced analytical and reporting skills (e.g., Profound (or SEMRushAI, Peec, Athena, etc) Google Analytics, Google Search Console, Ahrefs, HubSpot).
- Experience managing content ecosystems and coordinating across teams
- Clear written and verbal communication — able to translate complex insights into clear, persuasive narratives.
- Exceptional ability to present and deliver consultative value to clients and stakeholders, focusing on evidence and structured recommendations.
Metrics/KPIs
- Achievement rate of content-related KPIs.
- Growth in qualified traffic and conversions tied to content initiatives.
- Strategic deliverables delivered on time and to spec.
- Client satisfaction with clarity and usefulness of strategy.
- Efficiency gains through improved systems and documentation.
Position Details:
- Full-time (Monday to Friday, ~40 hours/week), Full Remote
- Target Location: Global
- Compensation: Base salary $70k–95k CAD depending on experience and location, OTE $80k–115k CAD
Benefits:
Tech Budget
100% Remote
All National Holidays
Paid Time Off
Wellness & Fitness Coverage
Education Reimbursement
Competitive Medical & Dental Benefits
Marketing Strategist (YouTube)
Specifications:
- Full Time | Remote
- Eligibility: All Countries
- Location: Canada | Abroad. See other Remote Jobs
- Salary Range: $70k–95k CAD
- Category: Tech
- Job Alerts: To receive Job Alerts on WhatsApp, Click HERE
Description:
The mission of the Marketing Strategist (YouTube) is to design and lead YouTube strategies that drive measurable business growth for our clients. YouTube is one of the highest-value GEO channels we invest in. It shapes what buyers watch, what Google surfaces, and what LLMs cite. This role owns channel strategy end to end: what gets made, who appears on camera, how each video is packaged, and how the program performs. It combines deep analytical thinking with strong creative instincts, partnering across teams, production partners, and clients to turn performance data into actionable strategy.
Key Responsibilities
- Develop and execute comprehensive, data-driven YouTube strategies aligned with client objectives and pipeline goals.
- Analyze YouTube Analytics, VidIQ data, retention curves, search and suggested traffic, and LLM citation trends to uncover strategic opportunities for channel growth. ● Own packaging strategy across accounts: titles, thumbnails, hooks, descriptions, chapters, and Shorts.
- Source, vet, and brief on-camera talent and creators who fit each client’s audience and category.
- Lead collaborative planning sessions with GEO/SEO, Creative, and production teams (internal and external partners) to ensure video programs operate as cohesive systems. ● Conduct recurring channel audits, identifying growth gaps and recommending improvements.
- Build scalable frameworks, playbooks, and documentation to standardize strategy execution across accounts.
- Use AI tools throughout the workflow (research, scripting support, optimization) to compress production time and cost without sacrificing quality.
- Present strategic findings, performance outcomes, and recommendations to clients and internal stakeholders with clarity and authority.
- Mentor junior strategists by modeling analytical depth, structured thinking, and professional communication.
- Maintain alignment between video initiatives and larger digital marketing and business KPIs.
You Might Be a Fit If You
- Are energized by solving complex problems through data and clear frameworks.
- Can watch a video, explain why it held attention at 0:45 and lost it at 2:10, and fix it in the next brief.
- Enjoy communicating insights backed by evidence and logic, helping others understand the “why” behind each strategy.
- Thrive in environments that balance creative thinking with analytical precision.
- Take pride in refining strategies through iteration and measurement.
Qualifications and Requirements:
- 5+ years in YouTube strategy, video content strategy, or channel growth. B2B or SaaS experience strongly preferred.
- Proven success growing YouTube channels or video programs that achieve measurable business outcomes.
- Advanced analytical and reporting skills (e.g., YouTube Studio, VidIQ or TubeBuddy, Google Analytics, Google Search Console, Ahrefs, HubSpot). Familiarity with AI visibility platforms such as Profound is a plus.
- Experience managing video production ecosystems: scripting, creators, editors, and outside production partners.
- Clear written and verbal communication. Able to translate complex insights into clear, persuasive narratives.
- Exceptional ability to present and deliver consultative value to clients and stakeholders, focusing on evidence and structured recommendations.
Metrics/KPIs
- Achievement rate of channel-related KPIs (watch time, click-through rate, retention, subscriber growth).
- Strategic deliverables delivered on time and to spec.
- Growth in qualified traffic, pipeline, and conversions tied to video initiatives.
- Client satisfaction with clarity and usefulness of strategy.
- Efficiency gains through improved systems, playbooks, and AI-assisted workflows.
Position Details:
- Full-time (Monday to Friday, ~40 hours/week), Full Remote
- Target Location: Global
- Compensation: Base salary $70k–95k CAD depending on experience and location, OTE $80k–115k CAD
Benefits:
Tech Budget
100% Remote
All National Holidays
Paid Time Off
Wellness & Fitness Coverage
Education Reimbursement
Competitive Medical & Dental Benefits
Senior Account Manager
Specifications:
- Full Time | Remote
- Eligibility: All Countries
- Location: Canada | Abroad. See other Remote Jobs
- Salary Range: $60k – $110k CAD / year
- Category: Tech
- Job Alerts: To receive Job Alerts on WhatsApp, Click HERE
Description:
The Senior Account Manager will own a small portfolio of high-priority clients and ensure their experience with Foundation is proactive, clear, and outcome-focused. You’ll be responsible for maintaining strong client relationships, tracking project health, surfacing opportunities, and ensuring all work stays on budget and on time.
Our ideal candidate is a calm, confident operator who excels at anticipating issues, holding teams accountable to deadlines, and making sure every client interaction is handled with care. You don’t need to be the loudest voice in the room, but you do need to be the one clients trust most.
Key Responsibilities:
- Manage a portfolio of enterprise-level accounts as the main point of contact.
- Lead client meetings, share project updates, and keep stakeholders aligned.
- Coordinate internal teams across content, strategy, and operations to ensure deliverables are completed on time, on budget, and above expectations.
- Track deadlines, budgets, and client KPIs using ClickUp and internal systems.
- Support content and strategy handoffs by owning timelines and task flows.
- Ensure client feedback and approvals are captured and integrated smoothly.
- Proactively flag risks, delays, or misalignments to internal leaders.
- Identify and initiate upsell or expansion conversations where appropriate.
- Maintain accurate client data, resourcing requests, and reporting details.
- Complete client NPS surveys and internal health updates on schedule.
Success Looks Like
- You spot issues before they become problems and communicate clearly.
- Your portfolio renews and expands consistently.
- 100% of client deliverables are completed on time.
- Clients consistently rate their experience as 8+ on NPS
- All client project data (timelines, budgets, resourcing) is up to date and accurate.
Qualifications and Requirements:
- Value ownership and dislike chasing – you get things done on time.
- Are comfortable in client-facing roles but not driven by praise or people-pleasing.
- Have a calm, grounded presence even in high-pressure situations.
- Thrive in remote, async work environments where structure is respected.
- Enjoy building systems, managing deadlines, and keeping details in check.
- Prefer working independently once expectations are clear.
What You Bring:
- Familiarity with B2B SaaS or complex client structures.
- Proven ability to lead client calls and internal project check-ins.
- Solid project management skills and tools experience (e.g., ClickUp, Asana, or similar).
- Clear, confident communicator, both live and async.
- Comfortable working Eastern or Atlantic time zone hours.
Performance Metrics:
- Book of Business: Renewal + expansion conversations initiated proactively
- Client NPS: ≥8 on 85%+ of assigned projects
- Project Delivery: 100% of deliverables completed on time
- Internal Hygiene: All project trackers and ClickUp tasks updated and closed on time
Position Details
- Full-time (Monday to Friday, ~40 hours/week).
- Remote – Hiring for EST timezone
Benefits:
Tech Budget
100% Remote
All National Holidays
Paid Time Off
Wellness & Fitness Coverage
Education Reimbursement
Competitive Medical & Dental Benefits
SEO/GEO Writer
Specifications:
- Full Time | Remote
- Eligibility: All Countries
- Location: Canada | Abroad. See other Remote Jobs
- Category: Tech
- Job Alerts: To receive Job Alerts on WhatsApp, Click HERE
Description:
As a SEO/GEO Writer, you will contribute to and, in some cases, own the research, content creation, curation, and distribution phases of our work by helping our client brands. You will contribute by completing research, optimizing in-market tactics, and creating content, including briefs, drafts, landing pages, email campaigns, and other forms of digital content leveraging the latest SEO and digital marketing tools, including AI tools. You will work closely with 5-6 clients (varies depending on project scope).
What the successful candidate will be doing:
- Ensure the quality of your content meets internal & client requirements.
- Meet creation deadlines on your projects & support production timelines.
- Support content quality goals by keeping up-to-date with industry and vertical trends and changes, including the use of AI.
- Stay up to date on client feedback, style guide changes & process improvements.
- Provide feedback/ input into writer’s checklists and templates on your projects.
- Attend content team meetings & training sessions.
Qualifications and Requirements:
- 2+ years of experience as a freelance or agency writer or content creator.
- Understand the vertical(s) you’re assigned (background/ expertise in space).
- Excellent grammar, punctuation, and spelling.
- The ability to work on several projects with different objectives simultaneously.
- Understanding of SEO and what makes a piece of content excellence.
- Basic experience using Ahrefs and SEMrush for keyword research.
- Profound or another GEO/LLM SEO/AEO tool experience
- Ability to write a variety of content types across multiple niches or verticals.
What characteristics the successful candidate will need:
- Eager to learn, with a growth mindset.
- Experience working under pressure and adapting to changing priorities.
- Strong communication and persuading skills, as well as customer service-oriented.
- High energy & curious by nature.
- A willingness to innovate and adopt the latest technologies and processes in content creation (including the use of AI).
- Interest in media as a whole and the role the internet has on culture.
- Effective analytical and problem-solving skills.
- Strong interpersonal skills, with the ability to form productive working relationships.
- We’re a remote team, so it’s important that you’re well-organized and can manage your schedule.
Benefits:
Tech Budget
100% Remote
All National Holidays
Paid Time Off
Wellness & Fitness Coverage
Education Reimbursement
Competitive Medical & Dental Benefits
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How to Apply
Interested and qualified candidates for the “Remote Job at Foundation” should click the GREEN BUTTON below to apply.
Deadline: Not Specified
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